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Cher, Saweetie Team Up For New MAC Cosmetics Campaign

Cher and Saweetie have teamed up for a new MAC Cosmetics’ Challenge Accepted campaign.

In the MAC’s Challenge Accepted campaign, the brand challenges its users to put their makeup to the test.

“How’d we do it, @Cher ?!!! Me and my new bestie have teamed up with @maccosmetics to challenge you to put their high-performance products to the test. Why? Because performance is EVERYTHING. #IKDR!!! Get my ICY look, set your challenge and show us what your M·A·C can do with. #MACChallengeAccepted #MACPartner,” Saweetie wrote on Instagram.

It is Saweetie’s latest campaign for the company after becoming its brand ambassador in September.

“‘Challenge Accepted’ means challenging a status quo, and I try to do that every day with my business, with my music, with the message I give out to the world,” Saweetie told WWD. “Because I went to college, something that was said to me was: ‘Why would you be a rapper when you have a degree?’ But I challenge that.”

“I’m going to do what I’m passionate about,” she added. “So Challenge Accepted from MAC’s side, from my side, I feel like we continue to challenge the doubters.”

(Photo: MAC Cosmetics)

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