Sales Kit: Client Highlights
Colorado Lottery
X Marks the Spot
To celebrate the new X-Games scratch tickets from the Colorado Lottery, we hid a picture of the "X" somewhere on the site and it was the listener’s job to find it! From January 21 through February 15, the "Hidden X" was hidden on a different page each day. Once you found it, the listener clicked the "X" and registered to win daily prizes, like 10-packs of Colorado Lottery X-Game tickets, dinners out, bowling fun, show tickets, CDs and more. All daily winners automatically qualified to win weekly grand prizes of either an Xbox 360 or a trip to Ixtapa, Mexico!
We posted the daily winners online. We ran on-air commercials and website banners advertising this promotion to our listeners. The promotion was also included in our weekly newsletters over the 3 week promotion. We had over 2500 listeners register to win over the 3 weeks. Colorado Lottery has committed to another similar campaign in August 2008.
Casa Bonita
50% OFF Program
Casa Bonita participates in our 50% Off Program quarterly. Each Thursday, the listeners are directed to the station’s website to purchase certificates from featured businesses and the first 100 listeners to log on to site have a chance to purchase a $50 certificate for $25. Casa Bonita certificates sell out within 2 minutes each time they are promoted!
Total Beverage
Birthday Newsletter
Total Beverage sponsors our VIP listener club birthday newsletter. We send out a birthday wish to each of our 10,000 VIP listeners throughout the year. Total Beverage provides the listeners with a discount to their liquor store as a birthday present. Total Beverage continues to see the certificates come through the door weekly. This is an annual sponsorship.
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